söndag 12 september 2010

Volvo - olika nyanser av brunt

Läste ett reportage i DN om Volvos lansering av nya modellen V60. Artikeln handlade om den långa processen mot att välja en lanseringsfärg till bilen. Hur gruppen bakom färgvalet inspireras av allt från mode och arkitektur till sportprylar och mobiltelefoner. Och att man denna gång efter tre års arbete valt färgen....största möjliga tyssssssstnad........brunt.

http://www.dn.se/motor/tester/bilar/volvo/darfor-vill-volvo-vara-brunt-1.1168582

Pengar i sjön säger jag. Det hade gått snabbare att kolla tillbaks på vilken färg Volvo alltid väljer att lansera sina bilar i för att sedan hitta en ny nyans av den.







Upplagd av kl.

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